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Super-Thick, Super-Full, Super-Luxe Hair

Futuristic foamy froth with fortifying Bamboo volumizes fine, thin, limp hair without damage, dehydration or weighing hair down. Thick, voluminous hair results last for days. Delivers big bold bombshell hairstyles with long-lasting volume that don’t flop or fall flat. Ideal for all fine hair types and textures including fine curly hair. Gives flimsy hair style-holding grip. Safe for color-treated hair and chemically treated hair.

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Deep Hydrating Hair Treatment

Celebrity stylist Chris Appleton's one-step-prep treatment for sexy, iconic hair. Natural Mediterranean actives (Blue Sea Kale, Mediterranean Algae) hydrate to the core for silky, supple, expensive-looking hair. Perfect for all hair types: fine, thin, coarse, frizzy, curly, wavy. Best treatment for dry, dehydrated, or damaged hair. Essential treatment for color-treated, chemically-treated, or keratin-treated hair.

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Pre-Shampoo Mineral Remover

Detox spray removes dulling mineral and pollutant buildup, revealing lighter brighter color instantly. No peroxide, no dyes. Best for anyone who has hard water or well water, or swims in chlorinated pools. If you have blonde, grey, or white natural or color-treated hair. If you have any shade of color-treated hair that looks orange, brassy, greenish. If you have coarse, stiff, dull, unresponsive hair. Before color processing.

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Sulfate-Free Shampoo

100% clean, residue-free, sulfate-free shampoo for glossier, healthier hair. Perfect for all hair types. Best shampoo for color-treated hair, safeguards against color fade. Heathiest shampoo for thinning hair. Ideal for curly hair, coarse hair, frizzy hair, oily hair, dry hair, damaged hair, fragile hair, or if you have extensions.

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Leave-in strengthening treatment reduces breakage by 50% in one use! This leave-in, heat-protectant treatment is activated when you blow dry. Formulated with sulfur-rich blue sea kale, Amino Acids and B vitamins, it instantly helps fortify hair’s internal sulfur bonds for stronger, more resilient strands. Best for people with fragile, damaged hair, split ends, thin, frizzy, or dry hair. Chemically-treated hair. If you have a keratin treatment, if you braid your hair, have extensions or want to grow longer hair.



Toning + Styling Foam for Blonde Hair

Easier, friendlier way to instantly neutralize brassy tones; add bounce + style memory. Color Control Toning & Styling Foam is a light-lavender-tinted foam that instantly helps neutralize brassy tones and helps rid fair hair shades (blonde, grey, white) of unwanted yellow-y tones. Unlike dark purple shampoos that leave inky stains and are massaged into your scalp, this foam is a cleaner, easier, healthier option to keep blonde hair looking crisp and bright. A quantum leap from sticky, old-fashioned mousse that make your hair stiff and crispy, this “smart foam” uses “rosins” (a natural, rubber-like substance derived from trees) and not typical “resins” (stiff, acrylic polymers) to give your hair soft, flexible texture to make styling easier and protect against breakage.



Anti-Frizz Treatment

#1 Anti-humidity protection that lasts through 3-4 shampoos. Dream Coat uses a ground-breaking, heat-activated polymer technology that is feather-light. It will not weigh hair down or leave it greasy. When heated with your blow dryer as you are applying light tension on the hair, Dream Coat forms an invisible, hydrophobic matrix that does two things: 1) compresses each strand into a sleek, silky, supple shape and 2) sheathes every strand in a light, imperceptible “raincoat” that repels moisture.

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Shine Spray

Best selling shine spray makes every style look sparkling and healthy ⁠— like diamonds in a can! Extra is the first “flower-powered” shine spray. It harnesses the unique light-producing power of Mullein, a flower phenomenon that captures invisible UV light then converts it into full spectrum light, which results in a brilliant show of radiance. This very light mist is literally like putting solar-powered technology throughout your hair, which lights up a whole new level of glowing, radiant shine. Best for anyone who wants super glossy, healthy looking hair.



Thicken and Lift Spray

Instantly adds volume for bigger, fuller hair. Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts. There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color. Best for anyone with fine, flat, thin or limp hair who wants instant lift and volume, bigger bouncy style. Perfect for layered hair styles. Refresh your style in the evening, give flat day 2 hair a boost. Color-safe styling product.

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Fine to Normal Hair

Easy detangling + light hydration for fine, thin or fragile, delicate hair. Best for fine, thin, or fragile hair that needs light hydration that won’t flatten hair, hair that tangles easily. color/chemical treated hair, or curly and textured hair.




Leave-in thickening, volumizing treatment for fine, thin hair. Carb Cocktail is a leave-in treatment that is activated when you blow dry your hair. The formula features a weightless carb-based complex (cellulose, starch, oat bran) that bonds to hair strands with heat, acting like a “filler” and adding mass and girth to every hair, so even the finest hair looks full and dense. Best for anyone with fine, flat thin hair who wants body, fullness and volume, or color/chemically hair that has lost proteins.



Toning + Styling Foam for Brunette Hair

Easier, friendlier way to instantly neutralize brassy tones; add bounce + style memory. Color Control Toning & Styling Foam is a light-blue-tinted foam that instantly helps neutralize brassy tones and rid dark hair shades (brunette and black) of unwanted orange-y tones. Unlike dark blue shampoos that leave inky stains and are massaged into your scalp, this foam is a cleaner, easier, healthier option to keep brunette hair looking rich and bright. A quantum leap from sticky, old-fashioned mousse that make your hair stiff and crispy, this “smart foam” uses “rosins” (a natural, rubber-like substance derived from trees) and not typical “resins” (stiff, acrylic polymers) to give your hair soft, flexible texture to make styling easier and protect against breakage.

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For Curly Hair

The best all-in-one curl enhancing product. Our ultra-light spray is a “one-and-done” formula that replaces the layers of gels, creams and serums typically used to control and define curls…which build up, weigh curls down and make them dull. This totally new technology combines three polymers that solve every frustrating problem related to curls in a single, multi-tasking curl formula. Polymer #1 moisturizes, conditions and de-frizzes. Polymer #2 restores bounce and elasticity. Polymer #3 keeps curls flexible, non-brittle plus adds high gloss shine. All of this, without any weight so curls stay light and springy.



Smooth, Tame + De-Frizz Cream

On the spot frizz fix + total texture transformation! Typical styling creams contain emulsifiers or waxes that don’t penetrate into your hair, creating a greasy heavy coat on the surface. One Minute Transformation is rich in avocado oil and Omega 3’s, which quickly absorb into your hair, replenishing and restoring hair’s natural moisture balance, which gets depleted by color chemicals and heat styling. Immediately, your hair strands have renewed suppleness, elasticity and a tighter, smoother, glossy cuticle surface.



Blow Dry Spray

Cut blow-dry time by 30% with this unique alcohol-free spray. The longer it takes to blow dry, the more damage you cause from color fade to dehydration to breakage. Speed Dry cuts drying time by over 30% with new technology that doesn’t use alcohol to help dry your hair by evaporating water. (Which dries your hair, but also dehydrates your hair.) Speed Dry uses a proprietary crystal clear polymer that works like a shrink wrap to squeeze excess water from your hair as you blow dry. A blend of keratin proteins and panthenol help renew hair’s elasticity and resilience.

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Normal to Thick Hair

Easy detangling + rich hydration for thick, coarse or curly hair. Best for thick, dense coarse hair, dry, dehydrated hair, color/chemical treated hair, hair that needs extra moisture or slip for easy combing, hair that tangles easily, or curly and textured hair.




Leave-in healthy hydrating treatment for dull, dry, dehydrated hair. Healthy hair strands have a natural outer lipid layer that locks in moisture. When heat and chemical treatments damage this barrier, hair becomes dehydrated. Coconut Cocktail is a leave-in treatment formulated to replace and mimic this essential lipid layer with a proprietary complex of 18-MEA and coconut oil. When you blow dry, this formula is activated and instantly bonds a healthy layer of hydration to your hair’s surface. As a result you get hair that’s in optimal healthy, supple, “swing-y” condition.


Firm + Flexible Hairspray

Finally a non-sticky, non-stiff flexible hairspray that won't yellow or darken hair. Our super light hairspray formula has no typical ingredients that will yellow, darken or dull your color. The firm but flexible formula won’t harden or stiffen, so you can continue brushing and shaping the hair into style without fear of applying too much. Our UV protectant helps keep your color tone true plus gives your style a glossy finish. Best for anyone who wants long-lasting style that looks, feels, moves naturally. Safe for color-treated, fine, fragile, dry, dehydrated, damaged hair. Perfect for layered hair, creating ponytails and updo’s. Makes beachy waves last longer. Controls natural waves and curly hair styles. Keeps hair in place. Smoothes flyaways and baby hairs. Great for curly and textured hair.




Frizz-Control and Glossing Serum

Smooths, seals, adds sparkling shine for color that pops. Color Wow combined two powerful hair technologies, serum and oil, in one ultra lightweight product for both styling and treatment benefits. The humectant oils penetrate hair strands to help restore elasticity and suppleness for silkier, healthier hair. The serum component forms a crystal clear, UV protectant shield that seals the outer cuticle layer flat, plus adds an intensely glossy finish that recaptures “first-day” color vibrancy. Best for If you have dull, dry or frizzy hair, or when hair color looks drab or faded. Makes grey hair sparkle. Easy braiding. To create sleek updo’s. To help seal and heal split ends. Great for curls and textured hair.



Color-Safe Texturizing Spray

Instant volume and sexy texture without clouding your color. Ideal for all hair types but especially color-treated hair, Color Wow's heat protectant texture spray is formulated with translucent moisturizing elastomers, so it won’t leave white chalky residues, dehydrate your hair, or “glue” hair strands together when you use heat styling tools. Hybrid copolymers give your hair long-lasting style memory.



Refresh Roots & Thinning Hairlines

Color Wow's Root Cover Up camouflages your roots for perfect color every day. This professional powder compound was formulated to adhere to hair without being sticky or oily and without looking dry. Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional. Available in Platinum/Light Blonde, Blonde, Dark Blonde, Red, Light Brown, Medium Brown, Dark Brown, and Black. 

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